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Rankings / Technology

ServiceNow NOW

Workflow automation software. ServiceNow, Inc., listed on NYSE.

Based on the FY2025 annual report (Jan 2025 – Dec 2025)

ServiceNow's market cap is
about $106.2 billion.

#102 by market cap among 289 companies, based on the Nov 5, 2026 close. FY2025 revenue was $13.278B.

Share price (close)
$102.36
Close on Nov 5, 2026 · per share
P/E ratio
61.3x
Closing price ÷ latest annual EPS
Market cap
$106.2B
#102 of 289
Revenue
$13.278B
#201 of 299 · +20.9% YoY
Operating income
$1.824B
#170 of 231 · +33.7% YoY
Net income
$1.748B
#203 of 298 · +22.7% YoY
Free cash flow
$4.576B
#88 of 261 · +34.0% YoY
Total assets
$26.038B
#212 of 299 · +27.7% YoY
Dividends paid
—
Not reported
Dividend per share
—
Not reported
Dividend yield
—
No dividend, or a different currency
Shares outstanding
1,047,278,000 shares
As of Dec 31, 2025

Where the revenue went

Revenue is set at 100% and split into what went to costs, R&D, operating expenses and taxes, and what was left as profit.

  • Cost of revenue22.5%
  • R&D22.3%
  • SG&A and other41.5%
  • Taxes, interest & other0.6%
  • Net income13.2%

Profitability and stability

Each figure comes with its rank among 300 companies. The further right the dot, the higher the rank.

Revenue growthHow much revenue grew from the previous fiscal year
+20.9%
#45 of 299
Revenue grew sharply over the year. The median across 299 companies is +7.9%.
Operating marginShare of revenue kept as profit from the core business
13.7%
#150 of 231
13.7% of revenue was kept as operating profit, which is on the low side. The median across 231 companies is 19.2%.
Net marginShare of revenue left as profit after interest and taxes
13.2%
#156 of 298
After taxes, 13.2% of revenue was left as net income. The median across 298 companies is 14.0%.
FCF marginShare of revenue left as cash after capital spending
34.5%
#32 of 261
Plenty of cash is left after capital spending. The median across 261 companies is 15.8%.
ROEHow much profit the company earned on shareholders' equity in a year
15.5%
#145 of 276
Earnings relative to equity are about average. The median across 276 companies is 16.8%.
Debt-to-equityLiabilities relative to equity. Lower means less debt
100.8%
#75 of 244
Liabilities exceed equity. The median across 244 companies is 159.6%.

Revenue and profit over time

Gray bars show revenue and the green part inside shows net income. The number above each bar is revenue (abbreviated) and the number below is net margin. Hover over a bar to see the exact amounts.

FY2021 Revenue $5.896B / Net income $230M5.90B3.9%FY2021FY2022 Revenue $7.245B / Net income $325M7.25B4.5%FY2022FY2023 Revenue $8.971B / Net income $1.731B8.97B19.3%FY2023FY2024 Revenue $10.984B / Net income $1.425B11.0B13.0%FY2024FY2025 Revenue $13.278B / Net income $1.748B13.3B13.2%FY2025
Currency: US dollars. Years are the years in which each fiscal year ended.

Where the cash went

Unlike profit, cash flow is money that actually came in and went out.

  • Cash from operations$5.444B
  • Capital spending−$868M
  • Free cash flow (FCF)$4.576B

Whose money funds the assets

The company's assets, split into borrowed money (liabilities) and shareholders' money (equity).

  • Total assets$26.038B
  • Total liabilities$13.074B
  • Total equity$12.964B
  • Cash and equivalents$3.726B

Compared with similar companies

Based on each company's latest annual report, so fiscal year ends may differ.

Compare in detail
CompanyAnnual revenueNet incomeRevenue growthOperating marginNet margin
ServiceNowNOW$13.278B$1.748B+20.9%13.7%13.2%
AdobeADBE$23.769B$7.13B+10.5%36.6%30.0%
AppLovinAPP$5.480717B$3.333751B+70.0%75.8%60.8%
IntuitINTU$21.448B$4.566B+13.9%27.4%21.3%
SnowflakeSNOW$4.683946B−$1.331616B+29.2%−30.6%−28.4%

What the company does

ServiceNow sells a subscription cloud platform that automates IT, HR and customer service workflows.

The fiscal year ends around December each year.

Related companies: Adobe, AppLovin, Intuit, Snowflake

Financial statements

Last 5 fiscal years. Currency: US dollars.

Show the table
ItemFY2021FY2022FY2023FY2024FY2025
Revenue5.896B7.245B8.971B10.984B13.278B
Cost of revenue1.353B1.573B1.921B2.287B2.983B
Gross profit4.543B5.672B7.05B8.697B10.295B
R&D expense1.397B1.768B2.124B2.543B2.96B
Operating income257M355M762M1.364B1.824B
Pretax income249M399M1.008B1.738B2.261B
Net income230M325M1.731B1.425B1.748B
EPS (diluted)$1.13$1.60$1.68$1.37$1.67
Operating cash flow2.191B2.723B3.398B4.267B5.444B
Capital expenditures392M550M694M852M868M
Free cash flow (FCF)1.799B2.173B2.704B3.415B4.576B
Total assets10.798B13.299B17.387B20.383B26.038B
Total liabilities7.103B8.267B9.759B10.774B13.074B
Total equity3.695B5.032B7.628B9.609B12.964B
Cash and equivalents1.728B1.47B1.897B2.304B3.726B
Original filing10-K10-K10-K10-K10-K

Source: SEC EDGAR filings for ServiceNow, Inc. · CIK 0001373715 · US-GAAP